In this article, we’ll summarize the key points of the classic business book, Good to Great by Jim Collins.
Some companies have always been great, such as Coca-Cola. This book isn’t about this type of company. It’s about companies who were good for a long time and then somehow became great for a long time. To find those companies 1,435 companies were examined over a 40 year period. From this research, eleven great companies were found. And the question this book attempts to answer is how did these companies become great, and are those lessons repeatable?
The answer is surprisingly simple, pragmatic and straightforward.
You can see a summary of the Good to Great process in the diagram below. If we had to describe the key concept of the book in a single word, that word would be discipline. Discipline. Discipline. Discipline.
To go from a good company to a great company you need disciplined people, disciplined thought, and discip...lees verder